MKT 310 MOD 2 SLP Essay Example | Topics and Well Written Essays - 750 words

MKT 310 MOD 2 SLP - Essay ExampleFor instance during the winter period, a few tourists visit this region and hence targeting these foreigners will yield minimal returns. However, this is the time to maximize our potential in introduction of the alternative side through full embarking on the cab business concern. This explains why we ar able to dominate this market region in all the seasons. In addition, the market development is deepen by the fact that we are customer centered and hence bring to them the close to unique services. Therefore, the most important approach involves highlighting the customer unrealized and hence unfulfilled needs an approach that has helped us to highlight the unexplored market that we can strongly be able to exploit. Competitors The cab business in Seattle is flooded with high competition based on the fact that this is a service with high engage hence attracting many investors. At the Seattle locality, the competition is strong with some of the comp etitors having been in the business for a yen period of time. For instance by the time of commencement of our operations, the Yellow Line taxi was already exploring the possibleness of opening another branch office in the capital city with a record of 70 cars for cab business. Another major competitor at this regional level is Redys Cab Company which has predominate the market not only in this region but also countrywide. With such a competitor, the relaxation cab is forced to be innovative in frequently exploring unique approaches of emerging at the go on in terms of services. Process The management intends to incorporate various marketing processes through mainly equivalence its approaches with the processes adopted by the already successful competitors. In addition, the company will have its business bring uped with the directories purchasable online to enable the potential customers, especially those visiting the country for the first time, to locate our business, the v arious ranges of services offered and the list of friendly prices that they can compare with the competitors. Basically, this is an appropriate marketing approach based on the fact that the comprise incurred to have a business listed online is negligible. Distribution strategy The Comfort Cab business is currently distributed some the Seattle region. However, with time, we aim to establish more business branches in more towns in the country. This is a normal business harvest trend based on the fact that for instance, the initial launching of the Yellow Line Cab is traced back to the Seattle but the business has grown massively with time, spreading to the other regions of the country. One of the reasons for the massive growth was based on the fact that this giant company had to initially buy the developing companies, amalgamate with others and regular force others to exit from the business as a result of the massive competition. This is the distribution strategy targeted to be in corporated by Comfort Cabs with the growth being expected to cover the whole country in the next five years. Basically, it is apparent that our services are locally available and hence no spare effort is to be incurred by the company being forced to extend its