An international expansion plan for Nestle Essay

An inter national elaboration object for Nestle - Essay ExampleAt the same time, these transaction organisations have also been facing current challenges, such as increasing competition from local as well as global business organisations, which has limited their ability to exploit the prospects existing in the potential foreign markets. Correspondingly, the business organisations engaged in conducting operations in the global context are required to develop appropriate international magnification planning in order to enter into saucily market segments and to avail the opportunities lying in the new market in the best possible manner. Developing ideal international expansion plan is hence essential for ensuring long-term sustainability and success of the business organisations (Twarowska & Kakol, 2013). Correspondingly, this paper intends to develop an international expansion plan for Nestle, the Ameri give notice leading nutrition, health and wellness multinational company, for launching its lately introduced crop, Jamba All-Natural Energy Drink in the Australian market.Expansion into a new market is considered to be the vital step for progression for e very(prenominal) business as it not only provides an opportunity to gain more financial resources but also helps in expanding its grease awareness. Jamba All-Natural Energy Drink is considered to be one(a) of the most renowned drinks in America which is manufactured in collaboration amid Nestle and Jamba. In this aspect, Australia has been selected as the market for expanding a line of business as it is amongst those countries which is regarded as one of the best markets for expanding a business that manufactures energy drink. From the evaluation, it has been revealed that Australia is an economically stable nation for business expansion and it provides ample opportunities for making sustainable progression with greater demand for energy drinks. However, there are trustworthy key competitors that atom ic number 50 pose a threat for the business. It is further determined that Jamba All-Natural Energy Drink can leverage proper help from Australian Trade Commission to expand its business in the nation by locating prospective options. In summary, it can be affirmed that business expansion to Australia can facilitate Jamba All-Natural Energy Drink to establish its presence in global platform as well. A) A Description of the Product or Service The lives of todays people are considered to be very hectic in comparison with how people lived decades ago. People tend to buy products that would help them both physically as well as mentally to cope up the increasing pressure in ones personal and professional life. In this regard, energy drinks are considered to be one such product that tends to provide mental and physical stimulation to an individual. With the advent of globalisation and the growing adaption of energy drink